Applied Wisdom
Opinion Research Made (much) Better
Applied Wisdom builds Opinion Opus, an AI+Human hybrid opinion research platform transforming an $84B industry at unprecedented speed, quality and cost.
WHY WE BUILT OPINION OPUS
The opinion research industry is stuck. Projects take weeks instead of days.
Qualitative studies cost $10,000–$20,000 for 8–12 people. Quantitative projects require large teams and manual analysis.
Every stage requires costly manual labor via recruitment, design, moderation, coding, data cleaning, and analysis.
Insights arrive too late to matter.
Clients are paying 21st-century prices for 20th-century speed.
Our team looked at this industry and built something:
Better, Faster, Cheaper.
What Opinion Opus Does
Opinion Opus Disrupts
The opinion research industry charges premium prices for a process that hasn't changed in decades.
Opinion Opus replaces the old model with an end-to-end research operating system, a new Quant-Qual hybrid category powered by AI recruitment, persona interviewing, and real-time predictive insights.
The result: Better. Faster. Cheaper. All three, not a tradeoff.
By The Numbers
Qualitative focus group:
42 hours saved · $6,250 in cost savings
300-person live survey:
333 hours saved · $14,450 in cost savings
The result: 80% reduction in time till completion and a 60% reduction in costs.
The Revenue Engine
We combine two revenue streams:
SaaS – Subscription access to the platform. Annual and monthly licenses, white-label options, API integrations. 80%+ gross margin.
RaaS (Research-as-a-Service) – Managed research projects for clients who want full-service support. High-value, recurring engagements.
The result: Predictable recurring revenue.
The Team
We're researchers, engineers, and operators who've spent careers inside the problem we're solving.
Our team combines deep expertise in polling methodology and qualitative research, 25+ years of experience building scalable AI systems, and a track record managing complex projects for defense, intelligence, and Fortune 500 clients.
The result: A bootstrapped capability ready for the next level.
Founders
Strategy. Systems. Results.
One built a research firm. One built influence and research systems for defense and intelligence.
Together: research meets AI.
